Bernaskoni

MAGAZINZING.

Interior.

The store presents clothing of two trends: streetwear and fashion. Meeting the challenge of creating the area of maximum density for displaying the maximum number of models, the authors made a transformable space of the street market type. The hall is organized as areas passing into each other and united by one colour. The active dark colour is a background for boxes made of oriented strand board (OSB). Each box displays the collection of a single designer or a line and serves as an original frame for the displayed product. The boxes are lighted from inside so that the content, but not the walls are seen. The boxes can be replaced, thus making various scenarios for using the facilities. The central block is a miniature showroom for a renewable exposition, fitting-rooms, the background for dummies and a rack for shoes.

Credits

Project: MAGAZINZING​
Place: Russia, Moscow
Year: 2008
Client: UK Style

Architects​:
Boris Bernaskoni
Yulia Filippova
Marina Perevezenseva
Photo:
Vlad Efimov

Workscope:
Interiors​